The finance director of a factory, the owner of a retail chain or the manager of a haulage firm look for concrete solutions: health insurance for staff, cover for buildings and equipment, goods in transit, professional liability. The decision takes weeks, involves several people and rests on competence, not flashy advertising. The broker or insurer that shows it understands the industry’s risks wins the contract.
VADSTUDIO markets insurers and brokers in Moldova that work with corporate clients.
A website for business clients
- Product pages: employee cover, property, cargo, vehicle fleets, liability.
- Industry pages: manufacturing, retail, transport, construction, agriculture, IT.
- A description of the process: risk assessment, quote, contract, servicing and claims.
- A quote request form with a few questions about the company.
Content for decision-makers
- Guides: how to reduce business interruption risk, what a warehouse policy should include.
- Case studies of real claims, with clients’ consent and without confidential data.
- Explanations of legal and contractual insurance requirements for tenders and partners.
- Downloadable presentations for finance directors and HR departments.
LinkedIn and direct relationships
Corporate clients are easier to reach on LinkedIn than on Instagram. Managers’ profiles, expert articles and campaigns targeting directors and chief accountants build reputation. Webinars and business breakfasts bring warm contacts.
Employee health insurance
For many companies, health insurance is a way to retain people. A separate page showing the employer’s benefit — team loyalty, a good-employer image — and terms for companies of different sizes brings enquiries from HR departments.
What we measure
Quote requests by product and industry, meetings booked, contracts signed and premium volume. We optimise marketing for contracts, not for visits.
Tenders and procurement
Many corporate insurance contracts are awarded through tenders and requests for proposals. A page with downloadable company documents, licences, ratings and client references shortens bid preparation. We also monitor relevant procurement notices so the sales team doesn’t miss opportunities. And a clear description of your service — a dedicated manager, claim timelines, regular reports — makes the difference when price offers are similar.
Why VADSTUDIO
We build websites and run B2B marketing for complex services, and the strategy is personally led by the agency’s founder, who has more than 15 years of experience. The VADSTUDIO team handles development, content and analytics.
Send a request or message us on WhatsApp — we will review for free how corporate clients find you and what your website is missing.
